Professionals information and articles

Six of the top self-sabotaging activities. Which, if any, are you guilty of?

Author: Steve Drozdeck
Publication Date: April 12, 2017

Here are 7 things that can virtually guarantee failure in our business. Are you guilty of one or more of them?

  1. Not having a goal-driven work ethic. It's too easy to take it easy, to become complacent, bored, tired, frustrated, or whatever word you want to use, and stop actively promoting your services to others. Even becoming "successful" can be self-defeating if allowed to slow down your efforts.
  2. Not knowing your client as a real person. Too often clients are seen as cash machines whose sole purpose is the generation of commission income. The "client = cash cow" syndrome represented some firms and within many movies.
  3. Having a myopic view of the industry. Sure it's often important to specialize, but we should also be aware of the bigger financial picture. Cross-selling, share-of-wallet and strategic alliances are terms that come to mind. Your client has more than one financial need. Do you profile them well enough to identify other areas of need? Even if you can't offer them something to meet those additional needs, do you know others that can?
  4. Becoming a dinosaur. In a rapidly changing industry, it's easy to fall behind the times. This extends beyond product knowledge into the realms of technology, social media, awareness of current events.
  5. Taking things for granted. Not taking clients for granted goes without saying. But, do you take your family for granted? How about your health? What are you doing to ensure that you're really living your life as well as you can?
  6. Being self-absorbed. You're not in it alone. You are part of a team.
  7. Not marketing yourself effectively. Most advisors and firms do an unbelievably poor job at marketing.

Attracting new clients with Resonance and Leveraged Marketing Strategies

Author: Steve Drozdeck
Publication Date: April 12, 2017

To market to a particular niche you must have products/services that meet their needs. HOWEVER, to "resonate" with them you have to match their conversation. How do you do that? Key word research, reading their blogs and joining their online groups, etc. will identify their most pressing problems as well as the best buzz words to market to them.

After creating a marketing campaign that your ideal prospects will resonate with your next step is to leverage your efforts.

Here are some brief ideas to consider:

  • Offer a webinar on a topic of interest. Record it. Slice and dice the audio portion to create 3 to 5 minute podcasts and send to prospects/clients suggesting that they pass it on. Also consider placing them on iTunes.
  • Create CDs and mp3s from the audio files. Create DVDs and mp4s from the video files created by the webinar service.
  • Transcripts of the recordings lead to multiple blogs, articles and reports for redistribution to social media, COIs, prospects and clients.
  • With enough transcripts you have the basis of a book, which is HUGE CREDIBILITY. Distribute hard or electronic copies to all. Newspapers, magazines and radio shows like to interview published authors. Even more credibility.

By resonating with your audience and leveraging your efforts you'll quickly see massive results.

Telemedicine – making healthcare more affordable in today’s economy

Author: Loren Levitan - Licensed Producer
Publication Date: March 22, 2017

As most American’s already know, the cost of healthcare is skyrocketing, whether consumers get healthcare from work or buy it in the individual market. Premiums, deductibles, co-pays and more can destroy a family’s bank account. Frankly, sometimes many people don't want to or can't wait for a doctor's appointment to get treatment. Many times, medical needs arise after normal office hours. That leaves families with a choice, wait until they can get in to see a doctor or go to the emergency room, which can be costly. But what parent wants to take the chance of waiting, and why should they? Plus, every time consumers visits the doctor, there's a co-pay or some other out of pocket costs.

One of the fastest growing segments in the healthcare industry is Telemedicine. We often hear about reducing healthcare costs but increasing access. Telemedicine does exactly this – give families access to Board Certified Doctors around the clock, 365 days a year. Plus, companies like My Staff Privileges are making Telemedicine even more affordable by bundling it with other great benefits. By pulling together Telemedicine with other benefits in an all-inclusive package, providers can lower their costs even more.

With Telemedicine 24|7, members get unlimited, family access to live, Board-Certified / Telemedicine Credentialed Doctors 24/7/365. There are no co-pays, no deductibles, no out of pocket expenses. Best of all, the whole family is included. Members can talk with a live physician over the phone or by video on their computer or tablet or mobile device. Telemedicine 24|7 from My Staff Privileges is available in all 50 states and members can even establish a relationship with Board-Certified / Telemedicine Credentialed Doctors and see that same doctor on subsequent visits. Telemedicine doctors can prescribe and prescriptions are filled at local pharmacies. Medical information is safe and secure with HIPPA compliant electronic medical record platform.

Typically, to buy this Telemedicine benefit individually in the open market, it can cost between $29 - $35 a month. Plus, an additional $25 - $45 for each consultation/visit plus a setup charge. Members of My Staff Privileges, get complete Telemedicine coverage for the entire family, unlimited access plus five other valuable benefits, all included for only $19.95 a month.

So whether your family members has the cold or flu, allergies or sinus infections, ear aches or infections, pink eye, stye or eye conditions, sore throat, urinary tract infection, chronic coughing, bronchitis, skin issues, rashes or poison ivy, diarrhea/vomiting, sports injuries and more....members can feel free to contact a doctor any time without having to wait.

For more information click here.